Giving Tuesday India collaborates with commerce platforms to create opportunities for their consumers, employees and associates to experience ‘the joy of giving’ to trusted causes. Anchored by GuideStar India, an a NGO information repository, this campaign promotes the celebration of #GivingTuesdayIndia on the Tuesday of #DaanUtsav, India’s biggest annual festival of giving from Oct 2-8. The idea of this campaign is to cultivate the habit of giving as a celebration of generosity as opposed to consumerism and self interest.
Why they are the right choice for others
- Offers non for profits an opportunity to attract new donors and raise money
- Encourages the idea of ‘giving back’ to society and participating, supported by transparency and strategic timing
- Creates a momentum at scale to establish the importance of philanthropy as well as mobilising individuals to participate through digital platforms