Jhatkaa uses digital communication to engage and mobilise citizens at scale. Through their use
of digital tools, they attempt to make it easier for citizens to engage in democracy. Using
petitions, public engagement, building volunteer movements, mass phone calls, emails to public
representatives, the idea is to empower citizens to take part in India’s democracy. A key aspect
of this is to transform the public narrative on citizenship and democracy so that citizens can play
a role to make democracy functional rather than remain passive.
What excites us about their work:
- Focus on highly localised movements and events to create and sustain a narrative of active citizenship
- Creating a knowledge base about democratic action for citizens to access through digital tools to ensure reach and awareness in simple, accessible language
- The use of technology for change and raising awareness on critical issues, through local interventions but across the country.
- Bringing together environmental action and civic action through the use of technology at scale.