Everyday Giving in India: Harnessing the potential of a billion givers for social impact

From September 2018 to April 2019, Sattva undertook a first-of-its-kind study on the everyday giving ecosystem in India, with the support of the Bill & Melinda Gates Foundation and Rohini Nilekani Philanthropies. The study does a comprehensive mapping of the giving ecosystem, including the givers, the NGOs that engage with retail givers, online and offline giving channels, and the enabling ecosystem, their practices, successes and barriers, and provides actionable recommendations into unlocking more potential from India’s everyday giver.

In Rohini’s words, “Kindness to strangers is an idea that has deep philosophical roots. It is a vision of humanity that transcends all religions and also tribalism. It is a cosmopolitan, universalist idea that allows ordinary people to stretch themselves. While it is natural and desirable that we give of our resources to those we know and trust, or to those who are like us, there is also something deeply ingrained in us that allows us to feel empathy to the stranger in distress. We can, if we are mindful, see ourselves in that stranger. And we respond with the same kindness that we would hope to receive ourselves. This report on Everyday Giving is about all kindness, but perhaps especially about kindness to strangers.”

Sketches from the three sessions are below.

Link to Sattva Site

This is a first attempt at uncovering the everyday giving market in India. We deeply appreciate your feedback, comments, and suggestions. Please write to: knowledge@sattva.co.in